VIDEOCON

Reimagined the iconic Videocon wordmark and gave it

a new script, transliterating it from Latin to Devanagari while keeping its signature style alive.

/Timeline

1 week

/Tags
Lettering
Typography

The script switch

This project began as a workshop exercise to transliterate a brand into a script of my choice. I picked Videocon - once a household name and reimagined its Latin wordmark in Devanagari,
keeping its original essence intact.

Here's the version I received

Breaking it down

I began by breaking it down, studying its stems, shoulders, counters, curves, and
x-height. This deep dive into its structure helped me understand its personality, and from there, I started sketching the forms that stood out to me.

After exploring multiple letterform directions,
I arrived at this sketch that carried the same visual rhythm and characteristics as the Latin spurless sans.

Since it's a wordmark, I took the creative liberty of removing the Shiro-rekha to mirror the Latin version, with no prominent horizontal lines.
So now we have this Bauhaus-style geometric wordmark in desi version.

Translating form into vectors

The letterforms have a character,
so I gave the brand; a story.

I envisioned Videocon as more than a maker of appliances — each product blends seamlessly into moments throughout the day, bringing technology closer to nature and into the rhythm of living.

Morning in bloom

Sunlit starts

Harvest to home

Breeze in balance

Nature in frame

Evening in - you get to set the vibe

All it needs is your rhythm.

View all the projects again

A hiccup or two

Ofcourse, the most challenging part was to spend hours perfecting the bezier curves
to have that almost-perfect form. But on
a serious note, it was a fun exercise!

Feedback

Nikhil Ranganathan

Beyond the wordmark

Transliterating Videocon into Devanagari wasn’t just a design exercise; it was an exploration of how form, culture, and storytelling can work together to create a fresh yet familiar identity. Credit to Nikhil Ranganathan, who conducted such an insightful workshop and encouraged
me to go beyond the wordmark.

VIDEOCON

/Tags Lettering Typography

The script switch

This project began as a workshop exercise to transliterate a brand into a script of my choice. I picked Videocon - once a household name and reimagined its Latin wordmark in Devanagari, keeping its original essence intact.

Here's the version I received

Breaking it down

I began by breaking it down, studying its stems, shoulders, counters, curves, and x-height. This deep dive into its structure helped me understand its personality, and from there, I started sketching the forms that stood out to me.

After exploring multiple letterform directions, I arrived at this sketch that carried the same visual rhythm and characteristics as the Latin spurless sans.

Since it's a wordmark, I took the creative liberty of removing the Shiro-rekha to mirror the Latin version, with no prominent horizontal lines. So now we have this Bauhaus-style geometric wordmark in desi version.

Translating form into vectors

The letterforms have a character, so I gave the brand; a story.

I envisioned Videocon as more than a maker of appliances — each product blends seamlessly into moments throughout the day, bringing technology closer to nature and into the rhythm of living.

Morning in bloom

Sunlit starts

Harvest to home

Breeze in balance

Nature in frame

Evening in - you get to set the vibe

All it needs is your rhythm.

View all the projects again

A hiccup or two

Ofcourse, the most challenging part was to spend hours perfecting the bezier curves to have that almost-perfect form. But on a serious note, it was a fun exercise!

Feedback

Nikhil Ranganathan

Beyond the wordmark

/Tags
Lettering
Typography

This project began as a workshop exercise to transliterate a brand into a script of my choice. I picked Videocon - once a household name and reimagined its Latin wordmark in Devanagari,
keeping its original essence intact.

I began by breaking it down, studying its stems, shoulders, counters, curves, and
x-height. This deep dive into its structure helped me understand its personality, and from there, I started sketching the forms that stood out to me.

After exploring multiple letterform directions,
I arrived at this sketch that carried the same visual rhythm and characteristics as the Latin spurless sans.

Since it's a wordmark, I took the creative liberty of removing the Shiro-rekha to mirror the Latin version, with no prominent horizontal lines.
So now we have this Bauhaus-style geometric wordmark in desi version.

The letterforms have a character,
so I gave the brand; a story.

Ofcourse, the most challenging part was to spend hours perfecting the bezier curves
to have that almost-perfect form. But on
a serious note, it was a fun exercise!